📐 Designer note — Hero:
Left-aligned text on deep navy. Real photo of Adam — stage or real environment. NOT a cutout. Serif headline. Primary CTA in brand blue. Secondary CTA ghost/outlined. Both visible above fold.
AI Advisory · Professional Services
Your expertise should work without you in the room.
You've built something real. What's usually missing is a system that lets it work for you — without you having to be everywhere at once. That's what we fix together.
📷Photo: Adam FranklinOn stage — keynote or conference setting Full-bleed portrait. Tall crop (4:5 or 3:4). High energy. NOT a studio cutout or waving shot.
Alt: Confident in a real work environment — desk, whiteboard, or outdoors on Sunshine Coast.
As seen on
📐 Designer note — Section 2: The Problem
Left-aligned prose block, max ~600px wide. Short paragraphs. The mirror moment — ICP should feel immediately seen. Three or four sentences total. No centred text walls.
The gap
The expertise is there. The system isn't.
Most established professionals have built something real — a strong reputation, solid relationships, genuine expertise. What's usually missing is capacity.
Too much sits in your head. Too many repeatable processes still run on your time. The week fills up with work that someone — or something — else could handle faster.
Not because you're disorganised. Because the system hasn't been built yet.
📐 Designer note — Section 3: What changes
Emotional proof. Short copy + ONE named testimonial — a real peer from professional services (accountant, adviser, lawyer). Blue left-border on testimonial card. Serif italic quote. Should feel like a peer talking, not marketing copy.
What leverage feels like
The business runs without pulling at you.
Your thinking is out in the world doing work you used to do manually. Your reputation is compounding without you having to perform. You're still the authority — you're just no longer the bottleneck.
"[Short, specific quote from a named client in professional services — what shifted, what they noticed. One or two sentences. A real result, not vague praise.]"
👤
[Client name] 📝 Replace with real testimonial
[Role] · [Firm or city]
📐 Designer note — Section 4: The system
Three equal columns. Each card has a small-caps pillar label, a short coloured rule (blue / purple / green from brand palette), pillar name, and one paragraph. White cards on white — separated by border only, no heavy shadows.
The Leverage Yourself™ system
Three pillars. One system.
Pillar 01 · AI You™
Increase capacity
Capture your thinking, structure your IP, and build an AI Business Brain so the mental load moves off you — without losing your voice or your judgement.
Pillar 02 · Digital You™
Demonstrate credibility
Align your digital presence with your real-world authority, so trust is established before anyone picks up the phone or sends their first enquiry.
Pillar 03 · Virtual You™
Build demand
Design demand that grows through relationships and reputation — without constant effort, constant content, or self-promotion that feels wrong for your positioning.
📐 Designer note — Section 5: Who this is for
Keep all four qualifiers — they filter the wrong buyer. Two-column seam grid. Blue circular tick. White cards, no individual shadows. This section earns its place.
Who this is for
You'll recognise yourself in one of these.
✓
You're established, not early-stage.
You have clients, reputation, and proven expertise. You're not starting from scratch — you're looking to compound what already works.
✓
You're founder-led with a small team.
Most of the thinking still runs through you. You want AI to carry more of that load without adding complexity or losing your personal touch.
✓
You're ready to step back from the tools.
You want systems and someone who's already done the work to guide you through it — not another course to work through on your own.
✓
You want leverage, not more activity.
More content, more hustle, and more noise aren't the answer. You want your expertise having more impact with less effort.
📐 Designer note — Section 6: Email opt-in
Deep navy. Centred. Artefact frame — NOT "free download" language. Joined input + button, no gap. This captures the visitor who's decided Adam is credible but isn't ready to book. Primary list-building engine on the page.
The AI Business Brain
See the template I build with every client.
The AI Business Brain is the foundation of the Leverage Yourself™ system. Here's the template — so you can see exactly what it looks like before we talk.
No pitch. Just the template. Unsubscribe any time.
📐 Designer note — Section 7: About
Two columns — copy left, photo right. Photo: warm real environment, NOT stock. Three short paragraphs. Credential tags below for a light prestige signal. No biography.
About Adam Franklin
21 years helping professionals do more with less.
Adam Franklin is the founder of Bluewire Media and the creator of the Leverage Yourself™ program. He works with established professionals — accountants, advisers, lawyers, and consultants — who want AI and modern marketing properly embedded into their practice.
He's been featured in the Financial Review, The Australian, Forbes, and Smart Company, and speaks regularly at professional services conferences across Australia.
AI AdvisorSpeakerAuthorBluewire MediaAI Edge21 years
📷Photo: Adam FranklinWarm, real environment — home office, café, or Sunshine Coast outdoors Smiling. Approachable. Square or portrait crop. NOT a formal studio shot.
📐 Designer note — Section 8: Final CTA
Centred. One button. Short copy — they've read the page. No re-explanation needed.
Ready to talk?
See if there's a fit.
A 20-minute conversation. No pitch. We'll look at where you are and whether Leverage Yourself™ makes sense for your practice.